“More often than not, we find significant issues before they become expensive mistakes and delays,” Brock says. “If we have questions, they will have questions.”ģD modeling can be a great marketing tool, showing spatial details and finishes to clients so they can really envision what the completed home will look like.įor example, Constructability 3D works with a builder’s truss vendor and imports the actual truss models for their projects into the 3D model. “Invariably, this saves our clients thousands of dollars on each project,” he says, by essentially building their structure before they do. In addition to his own custom home building business, Brock supports other builders through Constructability 3D by modeling their structures in detail, based on 2D architectural, structural, civil, and MEP (mechanical, electrical, and plumbing) drawings, to identify and avoid issues or clashes. “It’s an accurate representation of the materials used to build a home, which takes the guesswork out of estimating.” While he considers 3D modeling a great marketing tool, its most important benefit is eliminating costly changes. “I was hooked from that point on and literally modeled every project, down to the studs, bolts, and outlets, in 3D,” Brock says. “I knew that by modeling a house before building it, I could show clients exactly what it was going to look like and save them money by eliminating problems before we started building.”īrock discovered SketchUp, a user-friendly 3D modeling tool offered by Trimble, and in 2011 modeled his first home in 3D. See Change: Innovation in Home Buildingīrock began his career in housing more than 30 years ago, drawing at a drafting table before graduating to AutoCAD and eventually becoming hooked on 3D modeling-a journey that led him to advocate for bringing as much technology as possible into the industry.Tips for Using 3D Digital Models to Visualize and Sell Homes.That’s what piqued the interest of John Brock of BrockWorks, a custom home builder in Hardy, Va., and eventually drove him to explore 3D modeling and startup Constructability 3D to serve other builders and housing professionals. The 3D model simplifies communication and ensures everyone is on the same page throughout the project design and development.īut perhaps the greatest benefit of a 3D model for a builder is that it makes it possible to identify and remedy costly problems before construction begins. As such, builders can greatly reduce the typical communication challenges they face coordinating projects among clients, engineers, architects, contractors, site crews, and other stakeholders. In a 3D environment, flat plans are brought to life, making it possible to visualize and understand precisely how a home’s design will come together. For an increasing number of them, this transition entails moving from two-dimensional (2D) drawings to three-dimensional (3D) digital modeling. Home builders are increasingly turning to technology to work smarter, faster, and more efficiently, to stand out among the competition.
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